Our Story

Ayumi

Born, raised, and educated in Kyoto, Ayumi graduated from Osaka University and gained experience at global companies before she set out on her own — building a career that bridges her creative sensibility with the practical realities of doing business across cultures.

Today, Ayumi continues guiding people and businesses, both inside and outside Japan, toward genuine connection — bringing a keen expressive eye, tasteful approach and multilingual fluency to every introduction she makes.

"I am thrilled to be meeting with you and sharing inspiring moments together. Thank you for walking into my life."
— Ayumi

Drawing on their experience as business development professionals across a range of industries, BF Design has been deeply immersed in Japan’s rich way of life for over 15 years, cultivating an understanding from an international perspective.

That experience shows in a talent for designing experiences and developing the partnerships that bring them to life, each one shaped around genuine cultural insight. They work behind the scenes at Cherish Japan, driving business development while helping others fall in love with Japan the way they did.

― BF Design